PUSH Visual Effects teamed up with T&P and PUSH Films to solve an old advertising problem: how do you sell an athlete's foot treatment without showing athlete's foot? The answer was to show feet everywhere else. A truck bed of foot-shaped cactuses. Flames that flare into five toes at a food stand. A pedestrian light that swaps its little green man for a glowing red sole. Directed by the duo Martians, the film captures that itch you can't stop thinking about, and never goes near a close-up.
